Our happiness lies in the minutest of things. Such as the magnitude of our clients' results.

We're a sucker for revenue. And we have no shame in accepting that. At Minesweeper, our ultimate goal is to deliver and optimize communication ROI for our clients. And we've proved ourselves by achieving that time and again. The media analytics of various client projects stand testimony to that fact.

Media analytics forms the backbone of our strategy and planning. Unlike how it works in a typical advertising or a media agency, our ignition point is the client's key business goals.

We optimize our media plans in a way that that not only meet the media measurement parameters but also help deliver significant 'business results' to our clients. Our solutions, obviously being media neutral, purely work on resulting in a higher return-on-investment communication.

Once we chalk out the entire plan, we buy media spots at the best possible cost, and place the creative communication (press/outdoor/TV/radio/digital) at the best of the touch points/slots in order to justify and optimize investment. And what helps us achieve that? Our highly effective analytics-driven media lab tools.

Here are a few testaments:

(1) bookmycab and mybagsdirect.com

We combined offline and online market-media data to deliver an optimized media mix. And the empirical evidence to the success of the plan was maximized traffic generation on both the portals.

Optimizing media-mix to generate higher response

GRPs and Google Trend data

(2) We successfully implemented an analytics-driven strategic micro branding exercise for DHFL with extended reach in underrepresented markets.

(3) It was us who re-invented the IPO media strategy by using cross-media analytics for MCX.

(4) We were involved in using predictive analytics to arrive at an optimal scheduling strategy for Denim.

(5) We used real-time web analytics to reduce the cost of customer acquisition for some of our clients like SKYi, DHFL, Durian etc.

Web site pipe-line *

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